If an advocacy group is successful, companies and individuals may one day be able to promote their environmental and sustainability initiatives on the Web with a .eco domain name.Dot Eco LLC is petitioning ICANN, the Internet Corporation for Assigned Names and Numbers, for the top-level domain segment.
read the full article here: http://www.environmentalleader.com/2009/04/09/momentum-builds-for-eco-web-domains/
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