.CA Price Record Broken Again

It is a banner year for Canadian domains.  For the second time this year, the record for highest priced .ca domain sold has been broken.

On March 25, 2008 the record was broken with the sale of Banks.ca for $41,000 at a “TBR auction” - an auction for domains that have expired.  This domain appears to have previously been owned by a microbrewery that closed and originally to have been registered to distribute Banks Beer of Guyana in Canada.

Today, in fierce bidding at another TBR auction, the domain Emplois.ca closed for $56,200.  Emplois is French for “Jobs” - obviously a great, commercially oriented one word domain name.  Assuming that this sale closes, it will be the highest value ever reported for a .ca sale.  It can’t hurt either that the Government of Canada runs an official employment website at Emplois.gc.ca - the domain is likely to receive a significant amount of type in traffic.  As well, the domain seems to have previously been developed.